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Image by Robbie Kearns
Posted 05 January 2022 - BizCommunity.com | Senior Regional Vice President, Salesforce Africa, Middle East, Israel and the Mediterranean.

How are product and technology innovations helping digital transformation?

According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt new work collaboration technology.

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Image by Chris Kelly - Marketing Dive
Posted 06 January 2022 | Reporter | marketingdive.com

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

The global social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025, a new Accenture report titled "Why Shopping's Set for a Social Revolution" revealed.

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Image by Michael Oelschig
Posted 10 January 2022 | Managing Director at Wunderman Thompson South Africa | BizCommunity.com

A spike towards servicing global brands wanting to reach Africa

It is tough to look at the world and consider future trends without being exposed to some consequence of the pandemic. The world has transformed in so many ways over the last two years, and thankfully not all of it in a negative sense.

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Image by Bianca Gardella
Posted 07 January 2022 | Account director at Irvine Partners | BizCommunity.com

Customer engagement trends for 2022

Businesses' interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been forced to rethink their strategies, ensuring that their models are centred on truly understanding their customers and adding value.

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Image by Alex Wright
Posted 07 January 2022 | Alex Wright - Co-Founder at Correlate Digital | BizCommunity.com

Saving the soul of digital marketing

Success in digital marketing varies based on industry and product, but the ultimate goal is to attract and retain customers in a high-touch, tech-empowered binary world.

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