ShopnBag is the product of the frustration felt by several franchise stores that were faced with the loss of turnover during the lockdown period.
The abovementioned was custom built - hybrid projects in that AJP Advance developed an eCommerce as well as a mobile application for the brand. This facilitates an end-to-end experience which begins with the data collection of clients, the orderinng process right through to the delivery of the goods. During this custom-build AJP Advance harnessed the relationships with third-party delivery partners in order to provide this offering not only to this brand, but to future clients with a delivery partner requirement.
WEB + APP DEV
Understanding the various layers, elements and restrictions that surround the retail industry was important in executing a sound design strategy geared toward reaching a wider audience. With data-driven insights and defined audience personas.
One of the most fun phases of developing the brand Identity was during the design and concept development of logo, primary and secondary elements for ShopnBag.